A partnership between a baseball guy, an artist, and a media company president remains cloaked in a bit of secrecy for another couple of weeks or so.
But once the trio begins to reveal details about their cutting-edge approach to sports memorabilia, it could be a game changer.
George Scott III (son of Greenville native and former Boston Red Sox slugger George Scott Jr.), Don McCann, President of California based digital storage company, Photo File and acclaimed artist Clark Mitchell are launching a venture to immortalize baseball greats of the past in Non-Fungible Tokens (NFTs).
“NFTs are digital collectables that will be sold online and at auctions,” McCann explained. “Photo File is a company owned by Globe Entertainment and Media, which has thousands of digital images from NASCAR, the WWE and other sports. NFTs are not physical pieces of art, but digital ones that we will use not only to capture the players of the past but also iconic moments in sports.”
Mitchell has more than three decades worth of experience in producing both traditional canvass and paint art and digital art. To his credit, he has designed artwork for the “Star Wars” movies and toy companies such as Hasbro and Mattel.
“Instead of painting pieces of memorabilia with paint, these will be composed with light,” Mitchell explained. “The good thing about these pieces of art is that they continue to pay royalties to the players and their families no matter how many times they are resold. Some pieces of art will in collections of 100 or 200 and will be quite a bit different from the traditional baseball card.”
Scott’s role in the partnership is to market the products to broad audiences. His connection to former baseball players and push to get his dad elected to the Baseball Hall of Fame might indicate that his father might be one of the secretly held list of about 20 former players who are about to be immortalized via NFTs.
“This is going to be huge,” Scott said. “We are going to put Topps (baseball card company) out of business. We have taken it to the next level.”
Despite the deliberate lack of transparency regarding the players who will be featured through this digital format, Mitchell did drop the name of former major leaguer Lenny Harris, who played 18 years for 10 different teams and coached the Florida Marlins. As players like Harris are revealed, there will be interviews on ESPN dubbed as “special one-on-ones.” The group is anticipating a July 9 launch of the NFTs on makersplace.com.