Washington County Economic Alliance Executive Director Justin Burch challenged Greenville Rotary Club members, November 13, to overcome community apathy in a speech that emphasized ownership, civic pride and local investment as keys to economic progress.
Burch Urges Action Over Apathy
Burch opened his remarks by defining apathy as “a lack of passion that leads to indifference,” noting that it can undermine local efforts from nonprofit participation to code enforcement and business revitalization. He cited the negative impact of community disengagement—such as littering, neglect of properties, and criticism of public projects—as a poison that weakens cities and discourages outside investment.
Economic Development Priorities
“Most cities think that their problem is a lack of growth and investment in jobs,” Burch said, “when usually it’s actually apathy.” He discussed feedback from national site selectors who praised Greenville and Washington County’s assets—commercial airport, river port, water and power resources, and active labor market—but warned that boarded-up buildings and overgrown lots gave the impression the city was “closed for business.”
Community Ownership and Identity
Burch urged Rotarians and other residents to take responsibility for Greenville’s quality of place, stressing that civic engagement, local shopping and upkeep can foster pride and attract investment. “No one’s coming to save you,” he told the club. “If you’re willing to work for it, we’re all willing to work with you.” He highlighted successful local entrepreneurs and developers, including efforts to restore downtown properties and support businesses that create jobs and social impact.
Local Initiatives and Projects
He detailed recent projects spearheaded by the Economic Alliance, such as wayfinding signage, a major renovation of the Boys and Girls Club, downtown beautification, new murals and cultural markers, and redevelopment efforts along Nelson Street. Burch also discussed ongoing plans for the Great River Road Market, Delta Menagerie, and Bottle Tree Park, which aim to enhance tourism, creative business incubation, and community events.
Call to Action
Burch closed by encouraging community involvement. “It doesn’t move forward unless we move it forward,” he said. “You’re the community leaders. So get out there, volunteer, invest, do your thing, build businesses, and let’s grow.”
This report compiled with the assistance of Perplexity AI.
