Telling the story of Western Line School District and the ideals which the school system upholds has been deemed important and a new initiative has been set.
Board members adopted the idea of branding the district at the April 11 school board meeting.
The idea came from a session at the National School Boards Association conference in March, which was attended by some board members.
Lawrence Hudson, WLSD’s superintendent, thinks it would be a great idea to let others know who the district and what it stands for.
“Branding our district came from a session we attended at the National Conference,” Hudson said. “It’s basically a strategy that will allow us to tell our story about who we are and what we stand for. It’s a way to market our district to attract teachers to our district and to retain students who might leave for better opportunities in other districts or to private schools. We want to spread the message about the great things going on in our district and to regain the community’s trust that we are providing their students with the best possible education.”
Dorothy Montgomery, school board president, is happy that the district gets a chance to highlight the positives.
“I think it is a good idea and we discussed it at the last board meeting,” Montgomery said. “We want the public to be aware of the good things that goes on in our district. By branding the district, we are able to highlight the positives and show the that delta has premiere educational programs.”
The objective of branding the district is to tell the community a story and answer the question, how is the school system different and unique.
According to information from the national school board meeting, public school entities need to improve in telling their stories.