Unity. Music. Festival. In no specific order and even singularly, those three words exude positivity and excitement.
So, it’s no mystery that a festival of the same name, the inaugural “Unity Music Festival,” is coming to Greenville’s Warfield Point Park from July 2-3 with gates opening at 9 a.m. each day.
Hosting the event will be Delta Radio’s Zack Woodard — one of the organizers of the event and a “who’s who” of Delta Center Stage.
Woodard was asked what inspired the name for the festival and said, “If I had to guess, it’s because the festival itself is going to have so many different, diverse acts — you’re going to have a Rap, Country, R&B, Blues and all sorts of stuff and it’s going to just bring everyone in the area together.”
With that, Woodard said he thinks the name “Unity” is perfect to describe the event.
The featured lineup for the event beginning Friday, July 2, includes Jordy and the Boys. On Saturday, July 3, the lineup includes Black Water Trio, Frenzy, Shara & Eric, Eddie Key and Grammy award winning singer, Tricia Walker.
There will also be a line dance competition and fireworks display.
General admission costs $30 and VIP tickets cost $50. Both can be purchased upon arrival or online by following the Eventbrite link on the Unity Music Festival Facebook page.
Not only is Woodard looking forward to hosting the event, he’s looking forward to bringing more events such as this to the Delta and possibly on a grander scale.
Woodard’s colleague Vince Roberts, also known as “Bigg V” from Delta Radio, invited him to not only assist as an organizer, but to host the event.
“I’ve done various genres at the radio station DJ-ing and I’ve always gotten along with all different crowds of all different music and stuff,” Woodard said. “Bigg V got this together and he knows that this is something I’ve always wanted to do in the future and everything.”
Woodard’s role is well on par with his future endeavors as they pertain to his career plans.
He was also invited on board to book some of the musical acts that will be performing at the festival, one of those being his band.
All in all, he wants to do what he can to “put Greenville on the map” whether that be organizing festivals in the City or the Delta’s surrounding areas.
Although an Indianola native, Woodard considers himself a Greenville guy, as it is where he works and has received the latter part of his secondary education.
He said on hosting the festival, “I like to have a good time myself, but I like it even more when everybody else is having a good time and if there’s anything I can do to help with that, I always like to do that.“
After graduating from St. Joseph Catholic School in 2018, Woodard has been studying music marketing and majoring in business marketing at Delta State University. He noted a large part of what he has been able to do in organizing the Unity Music Festival came from the skills he acquired in DSU’s music marketing program.
However, his inspiration came from a video a buddy of his showed him of Woodstock in 1999 — one of the most popular music festivals in Rock n Roll history, so much so that it was refashioned in the second installment of “Wayne’s World.”
“Excellent!” Woodard said he thought after seeing the video.
He knew for sure he wanted to do something in the music industry and with the common and sometimes grueling pursuit of trying to be an artist or band member in mind, Woodard thought to himself, “Why can’t I organize these things myself?”
Now, he’s getting an opportunity with the Unity Music Festival to do just that.
“I’m super excited to start off in Greenville…that’s something I’ve always wanted to do and what better place to start than in Greenville,” he said.
The Unity Music Festival will donate a portion of proceeds to Delta Health Systems Cardiac Rehabilitation Program and the Greenville Kiwanis Club.
The event is being sponsored by the Washington County Convention and Visitors Bureau, Unity Music Festival LLC, FMS Music Group LLC, Bossmen Management LLC, Reliable Wholesalers Reality and Delta Radio.